It is common knowledge that the world of professional journalism is drastically changing before our very eyes. The days of walking to the end of your drive way to pick up your newspaper are quickly being replaced by a new era of smart phones and apps. As news media become more digital and interactive, it is more important that ever for journalists to understand what the audience wants from their news coverage and what is the best way of giving it to them while utilizing the technology at our disposal.
According to a PEW study, 92 percent of Americans get their daily news from multiple platforms. The Internet is the third most popular platform behind local and national television news. I want to understand how the readers expectations of online content differs from that of print or televised content? Will the use of multiple platforms result in a more informed audience or an audience who is only willing to read stories that appeal to their personalized interests? What makes a link more clickable (wording of caption, thumbnail image, ect...)?
I also have a particular interest in gaining a better understanding of how social media will be fully integrated into the evolving journalism environment. How does the average reader use social media tools such as Twitter and Facebook to consume content and what makes them want to share that content with their friends? According to the PEW study, people use their social networks and social networking technology to filter, assess, and react to news while using traditional email and other tools to swap news stories and comment on them.
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